I recently came across this article: http://www.itworld.com/personal-tech/58090/cell-phone-apps-football-fans. It was a pretty good article and pointed out some quality mobile content.
There's a growing volume of mobile content out there, but it's still hard to find. And even if you know where to find it, it can be hard to navigate to on your phone.
For example, if I were to simply write here, "check out wap.nfl.com on your mobile, it's cool!," you would have a tricky journey ahead of you to actually get to that content. Contrast that experience with scanning the code above. You'd get there a lot faster.
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